What Separates Designer Swimwear From The Rest?


Swimwear is a vast and competitive field in the fashion industry. Styles and fashionable trends are forever changing, and many designers enjoy putting their spin on retro styles. With so much availability out there, it can be tempting to go with the flow and buy what everyone else purchases.  It can be a lot to keep in mind when trying to be a conscientious shopper.

If you’re interested in getting the best return out of your investment, consider your options carefully before shopping. Common brands are often chosen, simply because they are easier to come across. Designer swimwear is worth the research; it has some unique qualities that make it better suited for consumers than common brands.

Quality Materials

Our understanding of fabrics and the availability of materials has expanded rapidly over the years. Designer swimwear is usually more expensive than common brands because the materials that go into making the look are carefully chosen for strength, durability, and overall aesthetic. The use of quality materials and dyes is what helps to preserve your suit for years to come, with proper recommended use and care of course.

Thoughtful Designs

Designers put a lot of effort into making the perfect swimsuit. The choice of colors, the angles, and the opacity of the materials all come into play when designing a piece that is made to fit your body wet or dry. These designs are carefully tailored to various sizes and compared; not mass-produced at the will of a calibrated machine. Everyone is different; don’t just assume that the brand that everyone else is happy with will be the brand best for you. Designer swimwear is held to a higher standard than your average mass retail brand.

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Artistic Creativity

What we choose to wear is an extension of our personality and how we aspire to be represented. Rather than choosing a cookie-cutter style swimsuit, expand your options by looking into designers that show a particular artistic flare. Common brands certainly have flattering designs, but perhaps there exists a particular designer out there that resonates with your style better.

Social Accountability

Not producing quality products opens designers up to harsher consequences than common brands. Designers can quickly fall under scrutiny from the public when their fan base is significantly smaller. Public relations departments will tell you that “all it takes is one bad comment”. Larger companies manage to hide some of their negative reviews. Designers have a level of social accountability that they are held to because a loyal customer will be quick to give an honest review; especially if they are unhappy with the product.

Turn Some Heads

If you’re looking for an original piece or a showstopper, the designer is definitely the way to go. Even if you prefer a modest style, it is worth your time and money to invest in a product that will last. The styles may change from season to season and that is about how long many common brands last. Your swimsuit should outlast the current trends, and still be in good condition just in time for it to become popular again.

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I am Jessica Moretti, mother of 1 boy and 2 beautiful twin angels, and live in on Burnaby Mountain in British Columbia. I started this blog to discuss issues on parenting, motherhood and to explore my own experiences as a parent. I hope to help you and inspire you through simple ideas for happier family life!


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