Using Your Website to Market Your Business

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Marketing is absolutely crucial for any business. Unless you figure out some successful ways to promote your products and/or services, no-one will know you exist. There are so many different marketing methods and what works for one company won’t necessarily work for another, so you will need to try out a few different strategies before you find something with a good ROI. However, one thing we know for sure is that it would be foolish not to have a website, especially in today’s digital world.

Having a website makes you available to customers/clients 24/7, rather than just during opening hours. It provides important information, such as your location or opening hours, which makes it easier for potential customers to find you. It would certainly be worth doing your homework so that you can understand the best ways to advertise your company online. I have teamed up with a digital marketing agency in Hertfordshire to share some advice on how you can use your website to market your business.

Invest in SEO

By investing in Search Engine Optimisation (SEO), you will help your website appear in Google’s search engine result’s page (SERP), therefore increasing the number of people who visit your site. Essentially, SEO involves various different tactics that show Google you are worth displaying to their users (i.e., people searching on the web). The higher up you appear on the SERP, the more likely you are to be discovered by potential customers. Here are a few of the things Google looks for when deciding which websites to rank:

  • A website that loads quickly
  • A website that works well on different devices
  • A secure website, containing an SSL security certificate
  • A website that is regularly updated with relevant, trustworthy content
  • A website that has appropriate metadata

Here are some other things you could consider adding to your website to help promote your business:

  • An about page that share information about your business to emphasise your expertise
  • Case studies that include information about previous projects and photos of your work
  • Customer testimonials to prove that you provide a superior service
  • Links to your social media pages so customers can interact with you

Consider PPC

PPC advertising meaning is Pay-per-click. This module is being used for internet advertisng very successfully. SEO is not the only strategy you can consider when trying to get yourself to the top of Google’s SERP. Pay-Per-Click (PPC) is another option and although it is quicker than SEO, it will likely require a bigger budget. Essentially, you create ads which will appear when users type your keywords into the search bar, and you will pay a fee every time this ad is clicked. Once you stop paying or pause your ads, you will drop off the SERP.

Lots of companies decide to work on SEO and PPC campaigns simultaneously to maximise the amount of website traffic, but this will depend on your time and budget. It’s also worth sharing on social media so that your customers can engage with you and understand the personality behind the brand. This makes you more relatable and is a chance for you to showcase your products and services.

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