So how do you use infographics in marketing? Are you tired of producing blog content 24 hours a day, seven days a week, with no results? You know what they say about insanity; it’s hoping for different results when you’re continually doing the same thing repeatedly. Perhaps it’s time to experiment with various types of information, such as infographics. In this piece, we’ll look at the concept of digital marketing infographics and why they’re helpful in marketing. You’ll also see some instances of persuasive marketing infographics.
Benefits of Infographics in Marketing
Infographics are widely used to summarize a large amount of data in a small amount of space, and you can also use them to characterize the data. They can, for example, indicate how information is dispersed over different geographical locations. They can also easily display a timeline, a “how-to,” an anatomical breakdown, or a flow chart. Anyone can use infographics to compare products, services, or ideas visually and illustrate hierarchical concepts like how corporations or schools rank. Finally, infographics are perfect for lists and reports because they add interest to items that are generally boring (such as CVs, earnings reports, and product listings).
You may wonder why marketing infographics are so powerful. Ninety percent of the information received by the brain is visual. Images are hard-wired into our brains. We only remember around 10% of what we hear after three days unless graphics accompany it. Picture-based information is recalled 65% of the time. It should be no surprise that 65% of us are visual learners.
How to Use Infographics for Marketing?
Small businesses can benefit significantly from infographics. They’re a fantastic way to raise brand awareness, drive traffic to your site, and optimize it for search. Digital marketing infographics are also a great way to develop thought leadership since they allow you to display a lot of information in a small space.
1) By Educating your Audience About Your Business
Creating engaging and informative visuals can help people learn more about you or your company while establishing you as an authority figure. You not only become a thought leader but also generate credibility for your company by positioning yourself as an expert in your field.
Create a creative infographic example jam-packed with valuable resources and relevant imagery to establish yourself as a reliable source.
Use the following guidelines to create credible marketing infographics:
- Make a well-designed infographic that will get people talking.
- Create a plan for creating a great infographic and sticking to it.
- Publish your infographics on high-domain-authority sites that are relevant to your industry.
- Make stuff that an average user can understand; don’t make things too complicated.
- Inform your industry’s trusted influencers about your infographics.
- Use competent graphic designers to build your infographics to keep them looking professional.
2. Explain Complex Concepts Visually
Infographic examples can help readers digest text-heavy content and make it easier for visual learners to absorb. As we become a more visually focused society, as proven by the emergence of visual-focused social media platforms like Instagram and TikTok, the material won’t have as much effect if we can’t skim through the language quickly.
Infographics can convey a primarily visual tale and align with the majority’s learning preferences.
To make your infographic examples more readable, do the following:
- Make use of appealing colors that are consistent with your branding.
- Try out a few different layouts to see which works best for your target demographic.
- To begin, create a basic template and extend it once you’ve done enough A/B testing.
- Instead of writing a long blog post, concentrate on the essential facts.
- Rather than cranking out numerous poor infographics to provide additional material, ensure you’re developing an appealing infographic.
3) Produce High-Quality Backlinks
Infographics have long been recognized as a powerful tool for attracting links. Infographics are popular among journalists and news organizations. They may glance through an infographic, check the sources, and develop their tale instead of sitting down and reading a lengthy blog article.
When creating a narrative about an infographic, many news sites don’t even post the actual infographic. They make their own, add their images and graphics, and provide a link to the original infographic for credit. Regardless, having them link back to your site gives it more legitimacy in the eyes of Google and other search engines.
Back in the day, almost any infographic would get many links. The quality of infographics has improved over time. To increase the SEO worth of your brand, you’ll need to devote a significant amount of time (and money) to obtaining high-quality backlinks for your infographics.
4) Boost Brand Awareness
Compared to other material types, visual content is 40 times more likely to be shared on social media. A compelling infographic has a logical information flow and is concise. Creating graphic material that expresses your engaging message in a concentrated and transparent manner will almost certainly be shared on social media. Higher social media shares imply more visibility for your company. Don’t forget about visual social networking sites like Pinterest, Instagram, and Vine.
Another interesting fact is that 55% of internet users spend less than 15 seconds on a page. Infographics can boost the number of time visitors spend on your page and the number of visitors. Visually enhanced articles receive 94% more views- so you should always consider using an infographic when you can!
In brief, infographics will improve the number of visits to your website and the number of shares and backlinks you receive. This will result in a higher ranking in search engines.
5) Explain Steps Easily
Infographics are one of the best techniques for explaining complex concepts such as “how-to” manuals and extensive explanations of services. You can graphically show anything from problems to solutions while keeping your audience engaged.
6) Map Out Your Customer Journey
A customer journey map is a diagram that depicts every step of a customer’s engagement with your business. This map was developed from the customer’s perspective, representing the client’s purchase and consumption of your company’s products and services. The customer’s needs, technical hurdles, and emotions of each engagement with the company are all reflected in the route map.
After incorporating the following aspects, the trip diagram has practical guiding value:
- Customer point of view
- The person in charge of each phase and their responsibilities are brought to life through customer feedback and artificial items.
- The data from other systems on the map can be injected with the analysis results.
7) Compare Services, Plans, and Services
A comparison infographic visualizes the critical differences between two or more items, services, plans, or periods. It is usually a chart that highlights the most vital information about the compared things to assist others in better understanding them and, as a result, forming an opinion about them.
Comparison infographics are highly beneficial since they simplify any presentation or report.
Comparison charts are a tried and true method of comparing items. These charts are simple to read and understand, making them the ideal choice for numbers. Overall, a comparison chart is always a good option if you don’t have time to come up with anything unique and creative. A chart will never fail you; make sure it is not overloaded.
8) Explaining Statistical Data
Visuals are processed 60 times faster than text in the human brain. It’s long been known that when information is presented visually, the human brain processes it faster. Visual communication is processed 60 times faster than text. This means that the learner’s brain will digest the information you give us in an efficient infographic much quicker.
Experimental psychologists and educators have discovered that when knowledge is provided visually and orally, three days after a meeting or other event, retention is six times higher than when information is presented solely through the spoken word.
9) Represent Trends
As mentioned before, infographics are an excellent way to make sure whatever you have will stick to a viewer’s mind. People who work in marketing know it’s essential to understand trends and be one step ahead of them as much as possible. When you’re working with a client and want them to understand your point of view on why you should dip your toes in a specific trend, it’s a good idea to put it all in an infographic.
10) Visual Storytelling
Consumers are drawn to marketing advertising that tells a story. When adequately curated, presenting an account allows you to communicate your brand’s personality while striking an emotional chord with your target audience.
Your audience will feel linked to the message you’re providing if you inspire emotion in them, whether or not they realize it’s a marketing message. Telling a tale might also entice your audience to return for additional information, especially if the story ends on a cliffhanger. Your audience will rush to respond to your call to action to learn more.
Sites that link to your infographics are trustworthy because they care about the message you’re telling. They don’t give a damn about its flawless design. You’ve squandered your time and money if it lacks excellent material and an engaging story. Alternatively, you can use certain tools to remove bg easily and for free!
Win Your Clients with Data
Marketing tactics are constantly changing, so keep up with the latest trends and adapt your material accordingly. Because every firm has a unique target demographic, you must first identify their preferences and interests before using infographic marketing. Do they prefer micro infographics or thorough process infographics? Because visual content can reach a bigger audience while also explaining complicated concepts, it has become an obvious choice for marketers to reach their target audience.
So how do you use infographics in marketing? Create buyer personas to better connect with diverse populations. So, experiment with your marketing plan to see which one works best for your audience. Because infographics assist in attracting an audience, you should include them in your marketing approach.
Miguel Davao – Content Writer
Miguel Davao particularly loves to write content on social media, design, photo-editing tools, and content writing tips.